40 years ago the world’s first multi-channel cochlear implant was successfully implanted on December 16, 1977 in Vienna.

To celebrate the anniversary, Med-El has launched ‘The Greatest Gift’ campaign, in recognition of the achievements in hearing technology and the power of the cochlear implant to enhance lives through childhood and beyond. The campaign includes a video that highlights how the gift of hearing can lead to other gifts – such as the gift of enjoying and playing music.